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Ad Tech Glossary
User Engagement MetricsProfitability & Revenue MetricsThe Ecosystem: Who Does WhatAuction & Delivery MechanicsDeal Types & Programmatic BuyingPrivacy & AttributionAd FormatsPerformance MetricsCost & Bidding Metrics
Open Auction
A public real-time auction open to all DSPs.
PMP (Private Marketplace)
An invitation-only auction with a fixed floor price.
Prefered Deal
A fixed-price arrangement with no guaranteed delivery.
Programmatic Guaranteed
Reserved impressions at a fixed price, automated via API.
Direct IO (Insertion Order)
A manual deal with predefined terms, not automated.
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