A New Dawn for Open-Source Ad Tech Control, transparency and choice are all ideas that publishers have been chasing in ad tech for years. Publishers want liberation from lock-in and single company dominance, and it’s finally starting to feel within reach.  BidOn was built around that goal: to give publishers genuine freedom to run their monetization their way with an open-source, non-profit, universal SDK. This vision is now moving up a gear, with an expanded team across the